January 1st, 2018
Blockchain Alternative for Online Video Platforms -OVPs
In society today, videos play an increasingly vital role for digital marketing, with 9.25% rate of conversion optimization globally! Statistics show that ¾ of all global internet traffic is dedicated to streaming of videos alone. However, companies are exploring newer ways of utilizing video content distribution, for the sake of increasing efficacy and revenue.
Introducing FANFARE, the world’s first Blockchain-powered Social Commerce platform that shares video content globally, across different related groups. We are a community platform that promotes a closed-loop ecosystem amongst users, consumer influencers (those who produce FANFARE’s video content) and our investors. FANFARE focuses on predominantly curating and converting consumer-generated videos into instant Shoppable Videos for brands. These Shoppable Videos can be directly linked to the brands’ online store, or any other major e-Commerce marketplace selling their products. Essentially, our model is an amalgamation of the current e-Commerce system, integrated with the networking abilities-cum-interactive nature of social media platforms.
Today’s content creators are well aware of the limitless potential found in video content, utilizing stylistic and innovative techniques to engage their audience, driving discussion and increasing consumption of products. Each user becomes a captive audience before videos – video-centricity becomes increasingly valued by brands as a key medium for marketing. For such audiences to have the platform to become consumer influencers, this adds to the dynamic landscape of marketing and promotional mediums further.
FANFARE is determined to introduce direct communication between brands, consumers and content creators, by facilitating the exchanges of value via ERC-20 FAN Token. From the consumer’s side, FANFARE allows consumers to upload videos promoting their favorite products or brands. These consumer-generated videos can be converted into Shoppable Videos (by brands) for other users to buy these products directly on their online site, or on major e-Commerce retailers. The content creator are rewarded with FAN tokens by brands, after brand-certifying their video; users also earn FAN tokens from staying active on the platform. FANFARE enables brands to directly put a ‘BUY’ button on any user-generated video, converting it into a Shoppable Video. The convenience of the ‘BUY’ button would drive on-the-spot purchases! By providing incentives for all parties involved, a closed-loop ecosystem can be formed and continuously runs the FANFARE platform. Consumers are drawn to FANFARE to earn FAN tokens and redeem products, brands join for more media exposure and investors invest in the cryptocurrency that FANFARE offers.
The blockchain applications of smart contracts on FANFARE’s platform ensures astute compensation, and the revenue from pay-per-view (PPV) and subscriptions goes directly to consumer influencers – without any intermediation. Additionally, due to encryption, there is a high level of security associated with blockchain and smart contract technology, which is important when video content is shared globally via a decentralised market. Furthermore, the creation of decentralised marketplaces ensure content creators have a voice through video distribution and consumption – not just in its creation. Our unique feature of Video Verification allows brands to curate the consumer-generated videos created by their fans on their own channel on FANFARE’s platform. This way, other consumers can conveniently view them without having to scour multiple online sites. What a Win-Win-Win scenario for consumers, consumer creators and brands!
FANFARE allows content providers to offer content directly to consumers, via blockchain’s transaction ledger, eliminating the need for intermediary centralized streaming agencies that control financial arrangements between providers and consumers. Such elimination results in higher revenue for content creators that can be received instantaneously, with more reliable reviews for consumers since these videos are not paid advertisements. Brands too, get the market leverage from the eventual realization of Social Commerce via FANFARE. With the ease of FANFARE’s blockchain technology utilizing a peer-to-peer file-sharing network, it is poised to challenge video distribution platforms such as YouTube, Netflix and Amazon!
World’s First Blockchain-Powered Social Commerce Ecosystem
As the world’s first Social Commerce video-centric platform, coupled with the revolutionary power of blockchain – FANFARE shall blossom to become the Next Generation shopping experience! Social Commerce as an industry is expected to generate US$165.59 billion by 2021, and is steadily growing at a CAGR (compound annual growth rate) of 34%. By changing the paradigm of the video content ecosystem, FANFARE has branched out with 200,000 users, 90 ambassadors from 28 countries, and the participation of over 200 brands worldwide!
FANFARE will be an omni-channel Social Commerce platform where consumers can buy products directly from their favorite brands via Consumer-Generated Shoppable Videos. FANFARE’s format is set to shape the future of Social Commerce, to become the largest and trusted marketing platform for consumer-generated shoppable videos.
To find out what more you can do with Fanfare, visit fanfare.global