August 2nd, 2018
NFLPA Acquires Minority Stake in SportsCastr
SportsCastr, a live-streaming platform that allows anyone to become a color commentator, announced today that the NFL Players Association (NFLPA), via its athlete-driven accelerator the OneTeam Collective, has acquired a minority stake in the company to power live, interactive video content for fans.
Through this partnership, active and former NFL players will use SportsCastr to provide live commentary across a wide range of professional and collegiate sports, share personal insights, and more. ACE Media, the NFLPA’s content, and production arm will collaborate with SportsCastr to produce NFL player and other athlete-driven content featured on the SportsCastr platform.
In June, SportsCastr announced FanChain, a cryptocurrency developed for the multi-billion-dollar global sports market. FanChain allows SportsCastr users to earn tokens for participating on the platform, and those tokens can then be used to unlock premium NFL player content (such as back-stage access), purchase sports tickets or merchandise, and send virtual gifts to NFL players.
Although SportsCastr is the first platform to support FanChain, the company is working with teams, media publishers and leagues to add FanChain support, with the aim of making it the ubiquitous token within the sports industry.
Andrew Schupak, CFO and Head of Strategy at SportsCastr said;
“SportsCastr enables fans to get authentic, real-time reactions and commentary from all sports fans and now, for the first time at scale, professional athletes. We’re excited to partner with the NFLPA to accelerate adoption and work together to enhance the fan experience.”
As part of this agreement, SportsCastr becomes an official licensee of the NFLPA in the categories of mobile apps and web-based platforms that allow users to discuss a variety of sports topics, including through video streams and chats.
SportsCastr is the eighth active NFLPA partner secured through the OneTeam Collective, which is designed to give innovative early-stage companies the opportunity to leverage the NFLPA’s exclusive group player rights, in exchange for equity.
Vernon Davis of the Washington Redskins, a SportsCastr investor and advisor stated;
“Fans are looking for new ways to engage with the game of football and us, the athletes. SportsCastr’s live streaming platform is a cool and fun way for fans to add their own voice to games while engaging with players in a different way. As players we see the value in sharing more of our personalities and unique content with fans and we’re excited about where this live stream tech is headed.”
Kevin April, SportsCastr CEO commented;
“In addition to viewing unfiltered live-video straight from their favorite NFL players, fans will be able to interact with them via chat and show their appreciation with sports-themed virtual gifts. SportsCastr’s partnership with the NFLPA through the OneTeam Collective is a powerful opportunity for fans to connect with athletes in a direct and meaningful way.”
Press Release for fanchain.com